What Is On-Page SEO Optimization
Web page optimization is among the first actions of Search Engine Optimization which every webmaster needs to consider. It possibly won’t even take you an hour to learn and apply a portion of these on-page optimization techniques.
Optimizing your pages for on-page SEO helps to avoid making critical mistakes. Google will likely understand the content and its meaning far better when doing it well. When the search engine understands your content, it can correctly categorize each page which offers the possibility of greater ranking.
A poorly created site with confusing page titles, headings, and or structural mistakes is confusing for Google which struggles to know what to do with the site.
On-page, SEO is one of the easiest things to get right, costs nothing, and avoids creating many unwanted problems with a site as a result.
What is On Page SEO
On page, SEO is working with your site structure to make it clear what the meaning and purpose are with each page and post.
The meaning is conveyed by the title, each of the headings and subheadings, and the meta tag description which also describes what the site or page/post is about.
You also want to interlink between pages to help readers navigate and see more pages on the site before leaving.
Keyword Research Process
Typically, searching for keywords in an SEO keyword search tool enables you to find the types of searches used by visitors interested in a certain topic.
The tool will suggest similar searches that have a greater or lesser search volume every month. Searches can be narrowed down to a country and a language to see only US, UK, and Canada or searches for other countries.
Keyword research should be done before deciding what writing should be produced. we will teach you the effective process to do the keyword research.
What is Keyword and Keyword Phrases
Keywords are search terms used by people in search engines. Keyword phrases are longer searches like “best small drone” which describes what the searcher is looking for.
Some keywords are more targeted towards buying whereas others are informational where the searcher is trying to discover how to do something or to ask a question about it.
What Is Off Page SEO Optimization
Off-page optimization is organizing backlinks from other sites to your site. You want to have a mix of different kinds of links, not all one type.
The anchor text, and the description inside the hyperlink, shouldn’t mention the targeted keyword for the page/post too often to avoid getting penalized for overoptimized links.
It’s commonplace to use the URL of the page, the name of the site, and other non-related anchor text to have a blended backlink profile. Doing so avoids getting penalized by Google and others.
You also want to avoid having low-quality links that could get your site into trouble later.
Link Building Prospecting
Link prospecting is all about trying to get links from another web site to your own. This can be done various ways such as offering a guest post for free on another site in exchange for a link from the post published on the other site back to your own.
Publishing an infographic and offering it for publication elsewhere often delivers several links where people cite the source of the infographic.
Domain Authority and Page Authority
These both metrics provided by Moz and we can easily analyse the competition through domain authority and page authority. MOZ.com has their Domain Authority and Page Authority metrics which work logarithmically and determine their feeling about how the domain and a given page as rated by Google.
The rating runs from 0 to 100 and sometimes can be unrated too. Anything above a 50 is considered extremely highly rated, with 30 being quite respectable and 20 being still decent.
What is Backlink and its Types?
A backlink is a link from another place on the internet to your site. You can receive links from within a Slideshare slide, a blog post, the description below a YouTube video, a Web 2.0 site, and other places.
Backlinks from sites with a similar topic to your site tend to be valued more highly. Links from older sites with a higher Domain Authority or Page Authority also help with ranking better. In this SEO course Our experts will teach you the different types of backlinks like follow, No follow, reciprocal and redirect.
Do’s and don't of Link Building
Link building needs to appear to be organic and not forced. Paying for links is frequently done, but risks the integrity of the site when doing so. Acquiring links from a public network that clearly sells links is likely to cause problems down the road when Google hits the public network.
A link is stronger if it’s a link from one site to your own and doesn’t have a reciprocal link from your site back to theirs too. Links can be do follow or no follow, with the no follow ones not passing any link juice with them. Link juice boosts your site when a powerful, respected site links to a less respected one.