Digital Marketing Courses Overview
Who Should Sign up For Courses
Internet Marketing courses are just what the doctor ordered for anyone who wants an exciting, high-paying career with virtually unlimited upside.
That includes entrepreneurs and working professionals wanting to enhance their marketability, along with students and job seekers looking for a career with long-term growth potential.
The fact is whether we like it or not the world is changing rapidly. Old economy jobs are drying up and their wages stagnating while the real action moves online and takes the good-paying careers with it.
You can either get on board with this brave new world or stand on the platform and wave goodbye, along with any hopes you have for a bright future.
Courses
In this course we introduce the business of Digital Marketing to those who have no previous experience with it. We explain the basic concepts behind the art of Digital Marketing, why it has become so important in today’s business world, and the various opportunities that await those wishing to enter the Digital Marketing milieu.
If you’re thinking about making a career change or are simply curious about whether a career in digital marketing may be for you this digital marketing course is a great place to start.
Our Digital Marketing Courses Cover some essential topic like SEO, Social Media Marketing, Google Adwords, Email marketing, etc.
Here are just some of the Digital Marketing courses we offer at Sangah Digital Academy as of this writing:
Advanced SEO Course
It all comes down to SEO. Search engine optimization transforms a previously invisible website into one that appears at or near the top of organic search results where customers can see it.
90% of web surfers never venture past page one of search results.
The job of the SEO expert is to ensure the client’s website is on that first page. In this course, you’ll learn how that’s done.
Social Media Marketing Course
As we said at the start there are now billions of people who interact with social media sites every day. This is an unprecedented development few saw coming but which has changed the marketing landscape on a fundamental level.
In this Social Media Marketing course, we’ll teach you how to leverage the power of social media to generate product buzz, website traffic, and conversions.
Adword's & PPC Course
With a PPC campaign, you determine how much you want to spend and then deposit that amount into a Google account.
They then deliver your ad along with organic search results. Each time someone clicks on your ad a set amount is deducted from the amount you deposited.
When the deposited amount is completely used up Google stops running your ad until you replenish the account.
It’s simple in theory, but not so simple to do effectively. We’ll teach you the right way to run such a campaign.
CMS System & Web Designing
Today’s website needs engaging, relevant content that grabs the attention of search engines without running afoul of their algorithms.
They also need to have a flexible architecture that’s compatible with both PC and, perhaps more importantly, today’s ever-growing number of mobile devices.
We’ll teach you the basics of responsive design that will ensure the website you build either for yourself or a client is accessible to the billions of consumers who now use their smartphones as their primary internet access platform.
Content Marketing
With Content Marketing the website is used as more than just a place to plead with customers to purchase a product or service.
Instead the website visitor is provided with relevant information about the product or service that enhances their understanding and provides them the means to make an informed decision.
In many ways Content Marketing is marketing for grownups. In this course we’ll teach you how to deliver top of the line Content Marketing services to your customers large and small.
Affiliate Marketing Course
In this marketing model affiliates (often called media partners) manage content delivery “channels” such as websites and social media pages.
On these channels they promote various products and services via advertising that, ideally, should dovetail with the content of the website or social media page.
When someone purchases one of these promoted products the media partner receives compensation. It’s complex but it works and we can teach you how to take advantage of it.
Email Marketing Course
With Email Marketing it seems the marketer is always walking the razor’s edge between delivering value and delivering spam.
That’s why it’s crucial to understand the fundamental concepts behind this type of marketing; fundamentals that include obtaining permission and managing expectations.
We’ll show you how to do both of those and more in this informative and timely course.
Data Analytics & Conversion
Google Analytics is a free service provided by Google that allows a person to see who is visiting their website, what keywords they used to find the site, how long they stayed on different pages and much more.
This information is crucial to SEO professionals who use it to optimize the website for specific keywords.
This typically results in the site performing better when it comes to organic search results for those keywords, which means more traffic. In this Google certified digital marketing course we’ll teach you the ins and outs of Analytics.
Mobile & Whatsapp Marketing
Mobile Marketing is loosely defined as any marketing activity designed to reach a specific audience via their handset or other mobile device.
Common vehicles for the delivery of Mobile Marketing are email, SMS, MMS or social media apps. With Mobile Marketing the marketer is honing in on the specifics of location, time and personal preferences to fashion and deliver precise product and service suggestions.
Ecommerce Marketing
Because as many as 95% of people who shop online don’t actually “convert”, businesses need to devise strategies that will promote a higher rate of conversions.
This is called Ecommerce Marketing and it’s basically the art of convincing the visitor they’ll be better off purchasing from you than from the competition. If that sounds a lot like traditional marketing that’s because it is; just adjusted to the particulars of the online environment.
Online Reputation Management
Online Reputation Management is a skillset that is becoming increasingly relevant in a world where just about anyone can post just about anything online about anybody.
The Online Reputation Manager (ORM) strives to ensure any mention of the client online is a positive mention.
They may also call for the creation of content that bolsters the client’s reputation in the eyes of the public. In essence ORM is Cyberspace PR. And we’ll teach you how you can become an ORM specialist.
Lead Generation
In a nutshell lead generation entails attracting visitors to a website or social media page where they then provide their information in return for the promise of something in return.
That something may be a piece of valuable research or a discount coupon. Or it could be some sort of special offer like a promotional code they can use while shopping online. Or it could be something else.
The point is that out of this transaction you get a high quality lead that may turn into a future conversion.
Digital Marketing is one of the spearheads of the new economy and it’s in your interest to position yourself now to take advantage of that fact.
Contrary to what you might be hearing don’t need to be a computer programmer or IT genius to carve out a niche for yourself in this exciting field. All you need is a willingness to work hard and the kind of training we provide at the Sangha Digital Academy.